Movie tourism comes to Kerala

Movie Tourism Comes To Kerala
Vallarpadam Church

By The Economic Times

25 August, 2009
The Economic Times

KOCHI: Taking a leaf out of the immensely successful movies like Lord of the Rings and Harry Potter in promoting destinations in New Zealand and UK, Kerala tourism
industry is all set to produce a multi-lingual feature film promoting the locales of the state.

An Indo-Italian collaboration, `In love with Kerala' is a romantic movie set in the backdrop of tourist resorts and locations in Kerala and Italy. The entire movie financed by the private tourism industry and NRIs will feature around 15 resorts spread across the length of Kerala. The venture is also supported by Kerala Tourism Department.

The major tourist destinations like Kovalam, Poovar, Varkala, Kollam beach, Kumarakom, Alappuzha, Kochi, Munnar, Thekkady, Vagamon, Kozhikode, Wayanad, Bakel etc will appear in the movie. Kerala icons like houseboats, tree houses, various art forms, culture, cuisine etc will be highlighted in the film. This is the first time a movie promoting the tourism destinations is made in India. Countries like New Zealand, Tunisia etc have guided tours of movie locations of films Lord of the Rings and Star Wars.

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