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Kerala bags 11 National Tourism Awards
March, 2009: Kerala bagged 11 National Tourism Awards for
2007-08 instituted by the Union Government which were
announced and presented here on Tuesday.
The State Government bagged four awards while the rest of
the awards went to the private entries from the state.
The 'Ulsavam' of Kerala which blended various culture and
customs of the state like folk art, temple art and ethnic
rituals, was selected the most innovative tourism project.
An annual event, 'Ulsavam' showcased more than 100 different
art forms of the state performed by over 2000 artists at 36
venues across the state. The most innovative tourism project
award was also shred by Orissa Government's bus service
project, Hop-On-Hop- Off Tours.
The new initiative from the state which combined adventure
with tourism-paragliding festivalnamed VAGA Fest being held
at Vagamon in Idukki has been acclaimed the most innovative
adventure activity.
The festival is being organised by the Adventure Sports and
Sustainable Tourism Academy in partnership with the Kerala
Tourism.
'This award would be dedicated to Ani who was recently
killed in an unfortunate accident while preparing for the
world paragliding championship. His contribution for the
realisation of this venture is immense', said state tourism
secretary V Venu after receiving the award.
The state bagged the award for the best responsible tourism
project and best film on tourism.
'The responsible tourism project helps in the socio-economic
growth by utilising a major portion of the revenue generated
by the projects reaching the key stakeholders which are the
local communities', said Venu. The project is being
implemented in the state at Kumarakom, Thekkadi, Wayanad and
Kovalam.
The film intended to popularise tourism 'Rhapsodies from
God's Own Country' bagged the award in the respective
category. The content of the film blend cross sections of
the state's nature and culture.
The Cochin Port Trust won the award for the best
tourism-friendly port. The port which is one of the major 12
ports of the country had been the venue for the biggest
cruise tourism events, the Volvo Ocean Race.
Unhampered by the recent tug of war with the State
Government, the Trivandrum golf course has been awarded the
best tourismfriendly golf course among all the golf courses
in the country.
The Marari Beach Hotel in Mararikkulam and Coconut Lagoon,
Kottayam, won the awards for the best hotels in three star
and classified hotel categories respectively.
The best tourism promotion collateral publicity material
joint award was shared by Tamil Nadu and Karnataka.
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